How To Communicate More Effectively With Your Real Estate Photographer

In the past few months, I have been fortunate enough to work with a number of great property managers and realtors. Now I am writing this article to help these hardworking businesspersons achieve what they want from their real estate photographer faster than before. However, not knowing these terms that I am about to discuss is not the end of the world; it just makes your life as a realtor easier. So enjoy!

1- HDR Photography

This is a big one because many photographers even don't know how to use this technique let alone realtors who have many other things to worry about. This technique is something that is used very regularly in real estate photography and that's because the dynamic range of most cameras is not advanced enough for this purpose. This is when HDR comes into the equation. The idea behind HDR or High Dynamic Range is that one takes multiple images with different exposures, then one combines them in order to create an image that has a higher dynamic range. Yes, it is that simple.

So if you want your property to look like this sample, just tell your photographer to use HDR in case they are not.

Here is an example of this technique that I recently shot for Soul Homes

2- White Balance

Again, this is something that most photographers don't pay enough attention to. Therefore, it's best to make sure that your photographer understands how to set this setting correctly. Most real estate photographers use something called a "Gray Card" to set this. White balance essentially means that you tell the camera what object in your photograph is supposed to be white and then the camera figures everything else out on itself.

This is a rare image of me holding a gray card on a shoot for Heart Homes

3- Lighting

My first tip was to use HDR, but it's also important to note that it should not be overused. Sometimes it is best to bring your own lights into a scene. Unfortunately, many photographers don't use external lighting and as a result, they are not able to shoot in any lighting situation. For instance, When I first started shooting, I didn't have the equipment that I am currently using so I had to learn this the hard way. So make sure that the photographer that you choose has his or her own lighting equipment as relying on available lighting is often not the best option.

This is what I shot for Heart Homes just a couple of months ago:


4- Wide Angle Lens

Last but not least, it is very important to use a wide angle lens for this type of work because the majority of times I find myself in small bedrooms that need to be shot in a way that look bigger than what they actually are. Chances are they are already using a wide angle lens but it definitely does not hurt to double check as well. Believe me, it makes a huge difference.



Thanks for reading this article. Make sure to check out my real estate photography portfolio while we are at it:

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